The business of fitness
July 13, 2024
Today, the news hit that Richard Simmons has passed away. Now anyone who has ever seen me perform knows that I’m not exactly a fitness-centric person. However, Simmons’ death made be recall that when I was young, Jack LaLanne was the only guy preaching exercise. He was such a novelty that when he was a guest on Johnny Carson (which was frequently), he had to explain what he did and how he made his living. A fitness coach‽ An exercise instructor‽ It all seemed very Hollywood to me and my family.
Then came the era of Richard Simmons, and he changed everything. Followed, of course, by Jane Fonda. If you weren’t alive during this time, it might be difficult to imagine having just one or two fitness advocates, but that’s how it was before the “fitness industry” era.
Today, thanks to Peloton and Apple Fitness+, there are hundreds of professional exercise instructors and “fitness celebrities” to learn from. But just a few decades ago, there was one who started all, and another who brought it to the people. Hit the showers, Richard Simmons.
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