How to lose a customer the CenturyLink way
April 27, 2022
If a company can’t provide at least minimally competent customer service before delivering the product, take that as a sign that you should bail on the deal. I did.
Here are the highlights of how CenturyLink makes it hard to be their customer:
- Require a long lead-time to install residential fiber Internet service. Your competitor, Cox, says they offer next day installation. But screw that, make people wait nearly a week.
- During that week of waiting, pester the customer with multiple email and text messages, insisting they need to come to a website for the latest installation updates.
- When the customer comes to the website, give them a garbled summary, so they won’t know what time to expect the installer.
- On the day of install, have your tech entirely ignore the instructions they were given by the community’s security guard so that the tech will be unable to access the customer’s neighborhood.
- Have the tech call the customer, seemingly to obtain the instructions already given, but when the call drops before either party can utter a word, turn around and leave the area. IMPORTANT: When the customer calls you back, don’t answer. And never, ever respond to the voice mail left by the customer.
- Mark the installation order as ‘location unavailable,’ and reschedule it for more than 40 days in the future. But do not tell the customer you’ve done so. Let them call dispatch and ask WTF is going on.
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