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Digital vs Print publishing in a niche market

Two years ago, Craig Conley, Fredrick Turner, and I published a book, The JINX Companion. It's a reader's guide for a magazine that is very important in the community of performing magicians.

As you might imagine, publishing books for magicians is a small and specialized business. Although there are very highly-regarded and successful publishers in the field, Conley and I both have publishing experience, so we decided to tackle the project ourselves. Additionally, among our team of four (Michael Warwick is our contributing production specialist), we have technological expertise than is atypical in both publishing and magic.

We sell The JINX Companion in three formats:

  • Print-on-Demand: Production and fulfillment is provided through CreateSpace, which as an Amazon company also provides access to that marketplace. Additionally, we sell the printed copy on our own website (via a CrateSpace storefront) and at select magic shops.
  • PDF: Order processing and delivery is using Payloadz.
  • iBooks: Apple provides order processing and delivery via the iBookstore.

We are releasing the sales and lifecycle snapshot below with the hope that it will be useful to magic publishers who are considering digital releases. (Click to view a larger version.)



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