This looks quite promising, a new standalone smart controller for INSTEON devices that is programmed using your web browser. The Universal Devices Bridge/Controller is described as supporting timed events, triggers, and email/SMS notifications. You program the box using a browser-based Java applet, and of course with the proper network settings you can access it across the Internet, from anywhere.
The obvious appeal of this type of device is that it might have just enough "smarts" to support a moderately sophisticated automated home without the necessity of dedicating an always-on personal computer to the task. While this has been possible with other dedicated home controllers for quite some time, the low-cost and ability to program the device using a web browser could make it really stand out in the market. Another good score for INSTEON, in my book.
The user's guide is available from the manufacturer: PDF