Apple products and the Mini Cooper share more in common than iPod compatibility and attention to detail.

Apple has often been criticized for advertisements that speak only to existing customers, and now Mini Cooper has taken it a whole new level. Their latest campaign is a series of full-page ads in national magazines whose contents are encrypted and thus unreadable to the uninitiated.

In order to read these ads you must use a special decoder kit that was sent to Mini owners via the mail. I feel so left out.